Alakazam Magic are one of the longest established magic companies in the UK and over the past decade, we have grown to become to one of the leading manufacturers and retailers of magic in the world.
From our prompt delivery of orders to our knowledgeable technical advice and superior after sales care it’s no surprise that Alakazam Magic is now the first port of call for 1000’s of amateur and professional magicians the world over!!
Our friendly in-house team are always on hand to help.
Peter Nardi
Managing Director
Peter is the leader of the Alakazam team an associate member of the Inner Magic Circle as well as a leading creator of unique magic and mentalism.
Due to his extensive knowledge and background in magic, Peter is approached by performers and television companies for advice and consultancy work on a regular basis.
As well as a magical performer and inventor, Peter is also well-known for his mentalism creations and performances, many of which are used by top professionals the world over.
Jenny Nardi
Customer Service Director
Having founded the company with Peter nearly twenty years ago, Jenny’s organisational skills continue to ensure that everything at Alakazam runs smoothly and efficiently on a daily basis.
Mark Gray
Alakazam Store Manager
Mark joined Alakazam in the summer of 2008 and bought with him a wealth of experience both from the world of retail and as a performer.
Mark ran his own shop for over 7 years first having dealings with Peter through selling Alakazam products in his store.
Mark has been performing magic for over 17 years and is still a very busy children’s entertainer and close up performer. Marks knowledge in magic extends to table hopping, having worked at some of the busiest restaurants in the UK as well as corporate events and trade shows, where he has performed for many blue chip companies.
Other pastimes include golf, hill walking and photography.
Andy Smith
Customer Service and after sales
Andy became interested in magic at the age of 10 when he was given the Mark Wilson Course in Magic as a birthday present. Andy found after a short while that it was the close-up and sleight-of-hand branch of magic that he was most drawn to, learning and absorbing everything he could from the writings of Erdnase, Vernon, Marlo and Jennings, and in later years that of Darwin Ortiz, David Roth, Michael Ammar and others. Although still very much interested in close-up and magic in general, he has been drawn more towards gambling themed card performances and card cheating artifice of late. Andy is a member of the prestigious Magic Circle and is proud to be an Associate Member of the Inner Magic Circle with Silver Star as well as a Member of Equity.
Andy's deep understanding and thoughtful interest in magic reflects in his work and he enjoys inventing, perfecting and also performing new and exciting magic for people everywhere
Chris Harding
Sales, PR & Promotions
Chris has been working at Alakazam for almost a decade and in that time has not only developed a vast knowledge of the magic marketplace but also honed his skill and talents as a performer. In 2002, guided and mentored by Peter, his act won the Young Magician’s Club 1st Place Trophy at the Magic Circle J-Day close-up competition.
Since then Chris has continued to craft a successful; career in magic – his time split between working at Alakazam and performing close up magic throughout the country at many different types of event and venues, including Simon Drake’s fantastic House of Magic in London. Follow on FACEBOOK here!
Ade Gower
Designer
Alakazam are renowned the world over for being a leading force in pushing the boundaries when it comes to distinctive and creative magic packaging.
This is, in no small part, due to the superb talent of Ade Gower at Monster Creations. Ade’s highly creative and professional designs have kept Alakazam products at the top of the list when it comes to unique design and product packaging.
Mozique
New effect creation and development
Moz has a long time association with Alakazam and is the creater of many effects including the best selling Cobra Sharpie and Decisions.Moz keeps his frame in trim by dressing in a fox suit and leading the Sussex
Hunt away from the real fox!" Don't tell them!" he laughed "or I will
have to find another way to keep fit!"
Louise Bowman
Accounts Manager
Louise has been with Alakazam for 2 years, where she handles all the accounts.
Lousie is a member of the institute of book keepers.
Clair Emmanuel
Product Manufactoring
Alakazam are one of the leading manufacturers of unique magic in the world today and our product range is extensive. Keeping to product release dates, customer orders and wholesale demands of new products would not be possible without our dedicated manufacturing department. Clair works extensively to ensure that all your favourite Alakazam products are always available on time and of the highest quality.
Alakazam News
