With the new series of PENN & TELLER: FOOL US just beginning here in the UK on ITV1 there is going to be a lot of fuss about magic in the public domain – so make sure your act is up to date by visiting www.alakazam.co.uk for all the very latest releases and magical-must-haves this season.

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Alakazam Magic are constantly pushing the boundaries as one fo the most innovative magic dealers in the world, whilst never compromising on quality or standards of teaching.

Get involved in the Alakazam Magic community today and follow us via Twitter, Facebook, or our informal email newsletters!

Alakazam Magic: bringing you the very best in quality amazement!

Alakazam Magic Official Wholesale Information for Magic Dealers:

There are some major changes going on with Alakazam wholesale.  Alakazam Magic are no longer exclusive with any distributor.  Which means you can purchase our items from your favourite distributor (just call them to check they have it in stock) or set up a wholesale account with Alakazam Direct!

What changes are we making and how will it help you?

One thing that has really bothered us recently is the fact that as dealers we are asked to pre-sell items without having any idea when they will be coming in to stock.  At Alakazam we do encourage you to pre-sell our products but we will give you an official release date which 99% of the time we will be able to stick to (unless there is a major spanner in the works)

All our products come with great packaging, DVD Instructions and we are implementing QR codes on the back of our boxes.

What is a QR code?

Well if your customer has a free QR reader on their smart phone they can scan the back of the box and watch the trailer!!  The QR code is pure genius and will defiantly help your in store sales!

Alakazam a brand you can rely on.

At Alakazam we only release effects that are proven to work in the real world.  Our products are neither pipe dreams nor YouTube only tricks.  They are effects you can demo in store and be confident with.  In this day and age there is nothing worse than a customer that is unhappy or feels mislead by his purchase.

Alakazam do not over hype tricks and we do not make false claims.  We make sure every product is top notch in quality.  This starts at the trick, The Instructional DVD & last but now least the packaging.  We go to great lengths to ensure our products are great quality. In fact the best quality we can make them!

With all this in mind why not become an official Alakazam dealer.  Put the badge above on your site and start selling magic you can be proud off!!

It’s time for you to start carrying one of the biggest and best lines in magic. Alakazam is known the world over for releasing only the best in magic. So make sure your store is known for selling only the best in magic!!!

To set up an account with Alakazam just register on our site www.alakazam.co.uk and send us an email with your user name.  Please put wholesale activation as your subject and we will handle the rest!

A brand new release from Dan & Dave Buck is out now – PAPERCUTS is destined to be another runaway winner with all the card guys so make sure you do not miss out on this fantastic new DVD!

A brand new show premiers on Channel 5 tonight in the UK and we ask the magic consultant PETER NARDI so questions about what we can expect to see…

What was your involvement with IMPOSSIBLE?

I involvement with Impossible was to be part of the Consulting team. The team consisted of Philip Escoffey, Phil Smith & Myself

How did you get involved with the project?

I remember being on holiday with my family when I got a call from Philip Escoffey who said he had something to chat to me about when I got back to the UK. As soon as I arrived back I was called to a meeting at the Impossible production company. Before I really knew what had happen I was part of the Team. To be fair it took me a few days to really understand the concept and my job role. Unlike the standard consultancy job I would usually be involved in. This position had a second part which was to make the impossible challenges Just That, Impossible!

Briefly describe what the show is about?

Impossible is a brand new format. It’s a magic game show and you know what It Works!!! Each week we have two contestants. Philip will claim he can do something impossible (not going to tell you too much because it will spoil the surprise) the contestants job is to decide whether or not they believe Philip can actually pull off his miraculous claim.

How do you know Philip Escoffey and what can you tell us about him?

I have known Philip for many years and class him as a good friend. Philip has been one of the UK’s busiest mentalists for quite a few years. Performing as The Grey Man he has entertain at corporate functions all over the world. I think a big turning for Philip was his first run at the Edinburgh Festival. Philip performed a show called Six Impossible Things Before Dinner. He took the show to Australia to perform at a festival and before long performed the Show at the Sydney Opera house. His show ran for 2 weeks and was a complete sell out. Now he has his own TV series, what more can I say. THE LUCKY LITTLE SO AND SO J

What was the biggest challenge in coming up with / shooting the effects for IMPOSSIBLE?

The biggest challenges we’re coming up with what I call TV magic but they had to play live. Because it’s a game show and there is money riding on it we did not have the privilege of multiple shoots or takes. So everything you see on screen was performed live.

What is your favourite effect from the series?

WOW now you’re asking. There are so many things in the show I’m proud of whether it is the premise of one of our challenges or the method. As a team I honestly believe we came up with some great effects and some even better methods. It really was an experience working on the show. We had some real fun times.

Without giving too much away, what can we look forward to in IMPOSSIBLE?

I think many magicians and lay people will enjoy the show. It’s fun and the magic is good. The thing I love about Impossible is you can play along at home and believe me you will. As a magician you will have the edge but there are a few red herrings thrown in for our magical friends J

Closing thoughts – why is this different from other magic show on television?

Impossible is a brand new format for a show and I’m glad to say it works! The magic is strong the show is fun. I really hope you all enjoy it.

Hi guys, welcome to the Easter news update!

As a special Easter treat and way of saying THANK YOU for all your continued support of Alakazam, you can save 15% on any order you place over the Easter weekend! Starting from 6pm THURSDAY 21st!

You CAN still use your Loyalty Points in conjunction with the discount code and you will STILL BE EARNING more Loyalty Points on purchases you make during the sale! So it is great news and great… savings all round!

The all important coupon code to enter when ordering is:

easter15

You MUST remember to enter the code when placing your order online in order to get the DISCOUNT! So make sure you do not miss it!
With the coupon code as well as using & earning loyalty points there has never been a better time to shop at Alakazam!

So until next time, we would like to wish you a VERY HAPPY EASTER and thank you for choosing Alakazam Magic!

Peter, Jenny, Mark, Andy, Chris & the rest of the Alakazam Team!

TERMS & CONDITIONS:
(PLEASE READ CAREFULLY)

This offer applies to online orders and you MUST put the coupon code in at the time of ordering – mistakes cannot and will not, be rectified later so please ensure you take care when ordering. The offer WILL end at the specified time (see below) with ABSOLUTELY NO EXCEPTIONS and orders placed after this time will not be eligible for the discount. You CAN use loyalty points at the same time as the coupon code and deductions are made at the checkout automatically. If you have any questions prior to ordering then please contact us via LIVE HELP or EMAIL as the shop will be closed over Easter and there will be nobody here to answer the telephones.
Offer Expires: Monday 25th April 11.59pm GMT. Items OUT OF STOCK at time of processing may be refunded if unavailable or out of stock.

Over the past few years, Bill Abbott has quickly become a name synonymous with tried & tested commercial routines for the professional entertainer!

Here at Alakazam, we are huge fans of Bill Abbott’s creations and are delighted to be able to offer you not one, not two, but THREE of his best-sellers at some VERY SPECIAL prices!

These are in limited supply and we are able to do the special offers due to Bill dropping by the shop and giving us some very special deals that we can now share with you – our loyal customers!

But hurry – these will not last long and once gone, will revert to the regular stock prices.

Check out these fantastic savings…

New for Easter 2011

Over three and a half hours of tried and tested commercial magic routines!

Features magic for both close-up and stage

This is one of the world’s busiest magicians captured at his very best.

A unique blend of comedy, magic and commercial entertainment, Thom Peterson is giving away all his trade secrets so you too can now have the repertoire to entertain audiences everywhere.

Whether you work close-up or on stage, there is something here for everyone.

Perhaps you are a close-up guy looking for some new material or wanting to be inspired to create a short stand-up show – then look no further than “Behind the Curtain”

Maybe you have a stage show already but want to add a new opener or a couple of extra routines for the new season – well you are sure to find something here!

At Alakazam, we are all really excited about this new DVD release – we have held onto it for a while since filming took place last year, but now we are finally ready to let it loose on the magic world!

We guarantee that this is going to be a staple volume for all magical entertainers – the material is all there, ready to go.

Fresh, modern, contemporary and rammed with comedy, amazement and fun, “Behind the Curtain” is sure to be an instant hit!

“Mike Hankins has created a self working, offbeat illusion that anyone can master in minutes. Highly recommended.”
- Eric Jones

“Mike has a winning combination of high tech and high touch magic. Illuminate is a magical mash up of the primal element of fire, a modern phone-cam, and playing cards.”
- Jeff McBride

We believe that Illuminate really takes card revelations to a whole new level and is going to be one of the most popular tricks of the summer this year – make sure you order your copy so as not to miss out.