‘Details make for perfection, but perfection itself is no detail’.
This was a favourite quote of The Professor, Dai Vernon and is an interesting one to bear in mind when thinking about the magic you perform and the affects you buy and work on. As a magic dealer it is also a quote that has a major influence on the way that we approach new effects to release and manufacturer or buy in for our customers.
As a team of magicians with a huge amount of experience in all aspects of magic, we consciously make an effort to look at, tinker with and road test as much of the material that graces our shelves as we can. When Nicholas Einhorn’s superb Nest of Wallets was first released it was not long before each of us here owned a copy and was performing it as part of our regular magic set. It therefore came as no surprise to us, as magicians that are constantly thinking about magic, when we were approached by John Morton with the idea for the Deluxe Envelopes, as this was obviously someone that had thought hard about adding an extra dimension and detail to this effect. Available in red, black and now the windowed versions in both colours, these envelopes can add an extra level to an already fantastic product.
Another item that has been creating quite a buzz in Alakazam HQ is our soon to be released Lotto Square by Leo Smetsers. The use of a magic square by magicians has been around a long time but is seldom used or seen in close up as there has never really been any really entertaining routines done at close quarters. We can tell you first hand that Lotto Square overcomes this with a multitude of different ideas that are very entertaining and that are suited for close up work. Leo is a perfectionist ( make sure to also check out the hand crafted tables he makes ), and the above quote is surely one that would aptly fit our friend from the Netherlands. Everything has been routine and discussed thoroughly with ideas for magicians of all skill levels. This comes highly recommended and is another example of an effect that requires very little work but is a strong and entertaining close up worker.
We are pleased to announce that Alakazam has also recently become the exclusive UK dealer for our good friend Mark Mason with his effects Xact and Fully Loaded becoming the newest additions to our extensive Alakazam catalogue. Words could not do them justice, sufficed to say that they are typical Mark Mason gems that pack a punch and should find favour with magicians everywhere and by clicking the links above you too can see why!!!
Have you checked out the Alakazam Magic app available on Google Play and The App Store on iPhone? This fantastic app allows you to view the latest videos, products, reviews and more ( including The Blog and Vlog ), instantly on your phone. More importantly by allowing push notifications on your phone, you can keep up to date instantly with special offers ( including The Summer Warehouse Clearance that is now on ), exclusive new items and other cool stuff without the need to watch for emails!!!
And remember, if you want to place an order or find out some more information before you buy we can always be reached via phone on 01233 637888, by email or via our Live Help, where we would be happy to help.
p.s Don’t forget to catch our good friend Ben Earl in ‘ Ben Earl – Trick Artist ‘ on Channel 4 at 9.00pm, Friday 26th April