Alakazam Price Match Service

Alakazam Price Match Service

 Over the years Alakazam Magic has grown to be one of the largest magic dealers and manufactures in the world and this is thanks to you, our loyal customers!

We know that our customers like dealing with Alakazam because they appreciate the fast delivery and aftersales care we provide BUT we also recognise that in this day and age price is also a major factor when making a decision.

The Alakazam Promise:

Our aim at Alakazam Magic Limited is not only to provide you, the customer, with the best service in the business but also to keep the price right. If you see an identical product available from any other reputable UK dealer at a cheaper price, we will refund you the difference & remember at Alakazam Magic you are also earning loyalty points. So the truth is, after we have matched the price for you, you will end up with a even better deal then you first thought! 

How’s that for customer service!

We constantly compare our prices with other to ensure that you get the very best deal when you visit us at Alakazam Magic. Please note that some magic dealers display their prices without VAT only to add this on at the checkout, however here at Alakazam we always include VAT in the price displayed, so the price you see will be the price you pay (excluding postage).

However, should you find something cheaper elsewhere, please contact us HERE - Tell us where you saw it and we will either match or try to BEAT the price for you!


Only items from reputable retail magic dealers qualify for our Price Match Service as we are unable to match wholesale or sale pricing. If you do spot an identical cheaper item somewhere else, please find out first what the TOTAL PRICE is including VAT, and all of the additional charges and fees that may be added on at the checkout.

The TOTAL price is the price you pay after all handling and taxes are applied .

If you do happen to find a product cheaper elsewhere, we will happily refund the difference either to your account or in Alakazam loyalty points, given the terms of our price promise.


The item must be identical

The other supplier must be a reputable UK retail magic dealer & VAT Registered

The item is not wholesale or at wholesale or sale pricing

The price must be the TOTAL PRICE including handling, taxes etc.

The item must be IN STOCK (anyone can advertise something cheaper if they don't actually have it!)

The item is not on sale or in clearance

You must notify Alakazam magic within 48 working hours of your purchase.

**Please note this service is offered totally at the Discretion of Alakazam Magic Limited and may be withdrawn or refused without need of explanation.