Peter is the leader of the Alakazam team and a member of the Inner Magic Circle (with Gold Star) as well as a leading creator of unique magic and mentalism. Due to his extensive knowledge and background in magic, Peter is approached by performers and television companies for advice and consultancy work on a regular basis.

Jenny Nardi founded the company with Peter over twenty years ago. Jenny’s managerial and organisation skills are key to keeping the smooth day to day running at Alakazam . Her favourite type of magic is comedy magic. Jenny says “if you can make me laugh you’ve won me over. I like quick and funny tricks. A couple of my favourites are The Tiny Plunger and What Your Future Holds. Also I love seeing people be fooled so my favourite trick to watch being demonstrated is Zenner Tech. Love it!” When Jenny’s not at Alakazam she can be found practicing yoga or gardening which she finds very therapeutic.

Andy became interested in magic at the age of 10 when he was given the Mark Wilson Course in Magic as a birthday present. Andy found after a short while that it was the close-up and sleight-of-hand branch of magic that he was most drawn to, learning and absorbing everything he could from the writings of Erdnase, Vernon, Marlo and Jennings, and in later years that of Darwin Ortiz, David Roth, Michael Ammar and others. Although still very much interested in close-up and magic in general, he has been drawn more towards gambling themed card performances and card cheating artifice of late. Andy is a member of the prestigious Magic Circle and is proud to be an Associate Member of the Inner Magic Circle with Silver Star as well as a Member of Equity. Andy’s deep understanding and thoughtful interest in magic reflects in his work and he enjoys inventing, perfecting and also performing new and exciting magic for people everywhere.

Harry joined the company as part of his apprenticeship in digital marketing. Since then he has been a Britain’s Got Talent 2019 finalist, winning his live semi final outright with his Group 4MG. At Alakazam, H heads up our marketing and social media as well as playing a big part in the development of Alakazam products. Harry is also a working magician who performs at private and corporate functions.

Jamie is the newest to the company but has been around the magic community for over 14 years! As a creator and developer of magic, he has a multitude of tricks, download’s, dvd’s and books, many of which are under the Alakazam banner! As Alakazam innovates and expands, Jamie will be looking at our new and classic Alakazam products, both physical and digital as well continuing to create unique magic effects and perform magic at private events!

Louise has been with Alakazam for 15 years, where she handles all the day to day accounts. Louise is a member of the institute of bookkeepers.

Emma is the most recent addition to the Alakazam team. Emma heads up our packing and shipping to ensure your magic is delivered promptly and safely. Emma comes from a business administration background and she loves magic! She is also a mother and grandmother.

Alakazam are renowned the world over for being a leading force in pushing the boundaries when it comes to distinctive and creative magic packaging. This is, in no small part, due to the superb talent of Ade Gower at Monster Creations. Ade’s highly creative and professional designs have kept Alakazam products at the top of the list when it comes to unique design and product packaging.

Wayne Goodman has been a professional magician for over 30 years performing everything from kid shows to close up to stage. Wayne joined the Alakazam team as the Host of our Discord server in 2020 and part of our customer support team.

Stevo is our in-house gimmick maker and he loves to create new ideas. Stevo's skill at creating and crafting gimmicks is unsurpassed. You can feel confident that any gimmick which has been created in Stevo's workshop will be a joy to use and perform flawlessly.

Chris James may have only delved into magic five years ago, but he's certainly left an impression! His innovative thinking has made him a sought-after talent among magic producers. We're thrilled to have him on our team, leading our US operations. Chris ensures that your orders are packed and shipped promptly, while also ensuring that the Alakazam US Warehouse is fully stocked with the finest magic products.

Hi my name is Buddy and I'm H's son. You usually find me trying to get in shot whenever my dad is filming something for his socials. I'm super friendly and love attention.